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On Strunk and White…and Marty.
For the past twenty years, my wife’s brother-in-law Marty has steadfastly refused to use the word ‘party’ as a verb. His diligence straddles that lonely border between nobility and futility, yet...
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Why I'm Re-Reading Robert McKee's "Story"
Yep, for the moment I’m setting aside Groundswell and Buyology for all 480 pages of Story, a ten year old, way too heavy hardcover that focuses mainly on the craft of screenwriting. Why? Today's...
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Opinion’s Omnipresence Renders Traditional Conceits Like "Brand Truth" and...
The HSBC ‘Points of View’ Campaign For the past four years, HSBC has run a provocative poster campaign from JWT. Using a brilliant media buy in high traffic airport jetways, the ads highlight...
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The Challenge for Marketers Regarding Social Networks: Embracing the Narcissism
Back in the mid-70′s, I used to ride the bus to junior high with a kid called “Tiger” Jackson. Actually, none of us called him “Tiger” but apparently someone in his family did and he liked the sound...
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Spammed-A-Lot: Imagining a Life Without Akismet
When I first started blogging a year ago, I noticed this little switch on WordPress that activated something called Akismet. Apparently, this product shielded my comments section from Spam, and so I...
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Yes, Brands Are Opinions, Even the Element 79 Brand
In today’s socially-networked, immediate-impact world, brands suffer when negative opinions spread unchecked. When those negative opinions are unfounded or severely exaggerated, the damage can be...
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Parenting, Mirroring, and Passing on Geeky Tendencies to Children
When I was a kid, the anti-smoking PSA “Like Father, Like Son” seemed to run constantly. A Dad and his boy spend an easy Saturday together, painting the house, washing the car, skipping stones, and...
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Powering Down…
People blog for all sorts of reasons; the discipline of daily writing, the joy of self expression, the fleeting sensation of relevance when a couple hundred people read a post. Over the past two years,...
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Billy Idol Got It Right: With This, and Essentially Every Blog Post, I Am...
Check out this infographic, swiped from those innovative wags over at mbaonline.com. It simply serves up widely-available data about our daily web interactions, but viewed in the collective–with...
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We Live Amidst An Unprecedented Tsunami of Digital Information…Assuming You...
I saw an item on HuffPost last night that credited IBM for noting that humanity generates over 2.5 quintillion bytes of information every day. If you’d like that spelled out, it’s...
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